What your gullibility to online hoaxes really says about you
“People believe what they want to believe. It’s that simple”, says Dr Keith Harris, of UQ’s School of Psychology.
“There has been research done for decades on the fact that, when you’re for or against something, you lower standard of proof if the evidence supports the side you’re on, while you increase those standards if the evidence supports the opposing view”.
“It’s called social identity theory, which posits that all of us identify as being members of various groups, which become our ‘in’ groups, while others become our ‘out’ groups.
“We defend our in groups and attack our out groups. And so when a message is delivered from the ‘out’ group attacking our ‘in’ group, we just won’t accept it, and vice versa”.
And this social identity theory extends to all areas of the internet including online hoaxes.
Source: CEO Magazine